A sweet idea: PSP-themed sour candies

Play PSP, eat PSP candies - Image 1Now you get to have your PSP and eat it too. Wait, is that how the saying goes? Meh. Online retailer Urban Collector is coming out with a delicious PSP-themed gimmick, the “PSP Sours.” It’s sour candy contained in a PSP-shaped tin.

Pic after the link.

Play PSP, eat PSP candies - Image 1

Now you get to have your PSP and eat it too. Wait, is that how the saying goes? Meh. Online retailer Urban Collector is coming out with a delicious PSP-themed gimmick, the “PSP Sours.” It’s sour candy contained in a PSP-shaped tin.

I think I can recreate the creative process that led to this off-kilter concept:

“Hey we need a good idea for a new product.”
“Well, I like the PSP.”
“And I like candies.”
“Let’s put the two together!”
“Genius!”

The PSP Sours will be sold in 12-pack boxes for about US$ 32, and will come out in about two months. SCEA has confirmed that this is the real deal and even revealed that the candies will be shaped like the face buttons: X, O, Square, and Triangle.


Another off-kilter idea:

Via Joystiq

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