Analyst: Nintendo will lose US$ 1 billion because of shortage

Analysts: Nintendo to lose 1 billion dollars this Christmas - Image 1According to the NPD Group’s results for November, the Nintendo Wii sold 981,000 units for November, but analyst James Lin observes that they “could easily sell double” but furthers that they could also lose as much as US$ 1 billion due to the shortage this holiday season. More in the full article.

Nintendo - Image 1 

According to the NPD Group’s results for November, the Nintendo Wii sold 981,000 units for November, but analyst James Lin of MDB Capital Group observes that they “could easily sell double” that.

Lin also furthers that Nintendo could lose as much as US$ 1 billion this holiday season because of the shortage. That’s a lot of Wiis that couldn’t be sold to people who were willing to ring it up on the counter. (Lin’s estimate does not include software sales.)

George Harrison, Nintendo of America‘s Senior VP of Marketing, commented that Nintendo didn’t make any mistakes when they assessed the demand for the console but that they “do worry about not satisfying consumers and that they will drift to a competitorÂ’s system.”

Via Next Generation

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