Blu-ray Association: DVDs to be ‘ousted’ within three years

 

Now this may seems like an overambitious claim but the Blu-ray Association which includes high flying companies from the world of business such as Sony, Dell, Apple and Warner Bros. to name a few, today told worldwide media that they were aiming to replace the DVD storage format within three years. Frank Simonis, the Blu-ray Disc Association’s European chairman, said “within three years it will just be Blu-ray,” doubting the credibility of the BRA’s arch-rival: HD-DVD.

Of course, Blu-ray is currently in the lead when you count the amount of players that have been sold as Sony’s PS3 comes fully-equipped with a Blu-ray player, whereas HD-DVD doesn’t have the advantage of console support, although an attachment can be purchased for Microsoft‘s Xbox 360. Sony Computer Entertainment said it had sold over 1.84 million PS3s in Japan and North America and that one million PS3s are ready for launch next week in Europe, giving Blu-ray a bit head start.

Here’s where it gets interesting: the big guns behind HD-DVD claim Blu-ray is outselling HD-DVD by five to one because the technology is being sold in the PS3, and that movie sales are still level; however 20th Century Fox claim that weekly Blu-ray film sales are three times higher than that of the HD-DVD format.

At the CeBIT technology trade show Sony reiterated its target to have sold six million PS3 game consoles by the end of the year which will once again add to the Blu-ray sales figure, but to get rid of standard DVDs in just three years is a very big claim. Can they do it? Tell us your view in the comments!

Via Reuters

 

Now this may seems like an overambitious claim but the Blu-ray Association which includes high flying companies from the world of business such as Sony, Dell, Apple and Warner Bros. to name a few, today told worldwide media that they were aiming to replace the DVD storage format within three years. Frank Simonis, the Blu-ray Disc Association’s European chairman, said “within three years it will just be Blu-ray,” doubting the credibility of the BRA’s arch-rival: HD-DVD.

Of course, Blu-ray is currently in the lead when you count the amount of players that have been sold as Sony’s PS3 comes fully-equipped with a Blu-ray player, whereas HD-DVD doesn’t have the advantage of console support, although an attachment can be purchased for Microsoft‘s Xbox 360. Sony Computer Entertainment said it had sold over 1.84 million PS3s in Japan and North America and that one million PS3s are ready for launch next week in Europe, giving Blu-ray a bit head start.

Here’s where it gets interesting: the big guns behind HD-DVD claim Blu-ray is outselling HD-DVD by five to one because the technology is being sold in the PS3, and that movie sales are still level; however 20th Century Fox claim that weekly Blu-ray film sales are three times higher than that of the HD-DVD format.

At the CeBIT technology trade show Sony reiterated its target to have sold six million PS3 game consoles by the end of the year which will once again add to the Blu-ray sales figure, but to get rid of standard DVDs in just three years is a very big claim. Can they do it? Tell us your view in the comments!

Via Reuters