Codemasters breaks out a new logo

It’s been said that Codemasters is a company that doesn’t get much attention. Most people know the games they produce such as Heatseeker, Clive Barker’s Jericho, and others but don’t really have an idea of the company behind it.

To rectify that situation, they’ve been working with brand consultant Branded and creative communication specialist Clinic to come up with a brand-spankin’ new logo.

The brand logo is very important to a company. People buying stuff are known to be influenced by the brand name behind the product. How many times have you heard a person say “I’m buying it because it’s a (insert a popular brand-name here)”? That said, The CEO of Codemasters Rod Cousens gave a few words on the new logo and its design.

The new Codemasters logo is bold and enigmatic and its introduction is a further milestone in the progress of the company. Much like our in-house talent, the new logo can flex its creative muscles.

It doesn’t have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it’s a logo that always has an element of the maverick about it, which reinforces the creativity and playfulness of Codemasters as a whole.

The new design will already be used for Codemasters games that are slated for release this June, including Hospital Tycoon, Colin McRae: DIRT, and Overlord. Be sure to keep checking back here for more industry news.

   

It’s been said that Codemasters is a company that doesn’t get much attention. Most people know the games they produce such as Heatseeker, Clive Barker’s Jericho, and others but don’t really have an idea of the company behind it.

To rectify that situation, they’ve been working with brand consultant Branded and creative communication specialist Clinic to come up with a brand-spankin’ new logo.

The brand logo is very important to a company. People buying stuff are known to be influenced by the brand name behind the product. How many times have you heard a person say “I’m buying it because it’s a (insert a popular brand-name here)”? That said, The CEO of Codemasters Rod Cousens gave a few words on the new logo and its design.

The new Codemasters logo is bold and enigmatic and its introduction is a further milestone in the progress of the company. Much like our in-house talent, the new logo can flex its creative muscles.

It doesn’t have a set colour; it may appear in a wide range of colour or tonal combinations. To that end, it’s a logo that always has an element of the maverick about it, which reinforces the creativity and playfulness of Codemasters as a whole.

The new design will already be used for Codemasters games that are slated for release this June, including Hospital Tycoon, Colin McRae: DIRT, and Overlord. Be sure to keep checking back here for more industry news.