Don Mattrick of MS: 360 holiday success, GTA 4 2008’s Halo 3, more

Don Mattrick, who replaced Peter Moore as senior VP of Microsoft Interactive Entertainment, recently expressed in an interview how he was confident of the Xbox 360’s success for the holiday season.

He also talks about the Xbox 360’s shelf life as compared to the PlayStation 3, how Grand Theft Auto 4 has the potential “to be the Halo 3 equivalent” game in 2008. Details in the full article.

Don Mattrick, who replaced Peter Moore as senior VP of Microsoft Interactive Entertainment, recently expressed in an interview how he was confident of the Xbox 360’s success for the holiday season, the Xbox 360’s shelf life, and Grand Theft Auto 4.

Mattrick believes that the Xbox 360’s edge of the competition is it’s price-per-value:

On a price-per-value basis, I think we win…relative to Sony and Nintendo. Of course, I’m biased, given the role that I’m in, but if I really think about it using my consumer instincts and the experience that I’ve had, this is the best blend of performance, price, online and games – by far.

He also adds that the Xbox 360 has the potential to have a similar shelf life as the PlayStation 3 and the PS2 because of the additional resources, third-party support, retail support and consumer support as opposed to the previous Xbox generation.

He also lines up Grand Theft Auto 4 (PS3, Xbox 360) as the Halo 3 equivalent for next year in terms of revenue, saying that:

WeÂ’re excited about Grand Theft Auto 4 not only because itÂ’s a great title, but thereÂ’s multi-play and downloadable content that consumers will only be able to get on 360. ThatÂ’s a huge win. Arguably that title has the potential to be the Halo [3] equivalent in calendar year 2008 in terms of number-one title revenue unit.

Via MSNBC