Fils-Aime: Nintendo won’t be able to meet Wii demands this Christmas

Reggie Fils-Aime admits they won't be able to meet up with the Wii demand this Christmas - Image 1It looks like Nintendo of America President Reggie “Regginator” Fils-Aime won’t be able to keep his promise to deliver Wii consoles to good little boys and girls all across the country this Christmas.

He openly admitted in an interview that Nintendo won’t be able to meet the unquenchable demand people have for its  top-selling Nintendo Wii console. For the second year running, the console will most likely be sparse on store shelves once the holidays hit.

Current supplies in most retail stores don’t even last by the end of the day at the rate consumers take the consoles off their hands. Fils-Aime explained that the main problems lies in the aggressive demand for the console and not their inability to produce enough units.

He added the following to support the statements:

The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on.

But Nintendo fans have the choice to look at the glass either half-empty or half-full. Sure, Wii supplies are scarce but this also means that Nintendo’s console market share just keeps on getting bigger and bigger.

Reggie Fils-Aime admits they won't be able to meet up with the Wii demand this Christmas - Image 1It looks like Nintendo of America President Reggie “Regginator” Fils-Aime won’t be able to keep his promise to deliver Wii consoles to good little boys and girls all across the country this Christmas.

He openly admitted in an interview that Nintendo won’t be able to meet the unquenchable demand people have for its  top-selling Nintendo Wii console. For the second year running, the console will most likely be sparse on store shelves once the holidays hit.

Current supplies in most retail stores don’t even last by the end of the day at the rate consumers take the consoles off their hands. Fils-Aime explained that the main problems lies in the aggressive demand for the console and not their inability to produce enough units.

He added the following to support the statements:

The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on.

But Nintendo fans have the choice to look at the glass either half-empty or half-full. Sure, Wii supplies are scarce but this also means that Nintendo’s console market share just keeps on getting bigger and bigger.

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