Free Running on Rotterdam’s Nedlloyd Building

 

Developer Rebellion Developments and publisher Reef Entertainment recently teamed up with Rotterdam, Netherlands Chief Marketing Office to feature the video game Free Running in Rotterdam’s City of Architecture 2007 event. Why is this exciting, you ask? Be informed that it projected a gameplay of the title through the world’s possibly biggest TV.

This happened because accordingly, the Free Running gameplay vid was the first prize for the lucky winner of the regional heats leading up to the premiere last Saturday, April 14. That means the dude got to play the game while it was projected to the building.

The show took place at the heart of the city, specifically on Nedlloyd building, one of the largest structures in Rotterdam overlooking the waterway. Rebellion CEO Jason Kingsley mentioned that they are happy to be a part of the City of Architecture event. According to the official, the joint venture also made perfect sense. Kingsley explained,

The CMO are communicating Rotterdam as a youth oriented city and playing an urban-sport focused videogame on one of the City’s key buildings actively engages with and encourages the young people of Rotterdam to get involved with new and exciting projects. It was an opportunity not to be missed.

Many fans have described Free Running as a Tony Hawk video game but without skateboards. It involves running around and dealing with obstacles in your path in an acrobatic manner. It is actually considered as a sport and an art developed by Sebastien Foucan.

 

Developer Rebellion Developments and publisher Reef Entertainment recently teamed up with Rotterdam, Netherlands Chief Marketing Office to feature the video game Free Running in Rotterdam’s City of Architecture 2007 event. Why is this exciting, you ask? Be informed that it projected a gameplay of the title through the world’s possibly biggest TV.

This happened because accordingly, the Free Running gameplay vid was the first prize for the lucky winner of the regional heats leading up to the premiere last Saturday, April 14. That means the dude got to play the game while it was projected to the building.

The show took place at the heart of the city, specifically on Nedlloyd building, one of the largest structures in Rotterdam overlooking the waterway. Rebellion CEO Jason Kingsley mentioned that they are happy to be a part of the City of Architecture event. According to the official, the joint venture also made perfect sense. Kingsley explained,

The CMO are communicating Rotterdam as a youth oriented city and playing an urban-sport focused videogame on one of the City’s key buildings actively engages with and encourages the young people of Rotterdam to get involved with new and exciting projects. It was an opportunity not to be missed.

Many fans have described Free Running as a Tony Hawk video game but without skateboards. It involves running around and dealing with obstacles in your path in an acrobatic manner. It is actually considered as a sport and an art developed by Sebastien Foucan.