Greenberg: Xbox 360 needs no slim, has a long future ahead

Xbox 360 - Image 1This is according to Aaron Greenberg, in a chat with Kotaku. “As we continue to refine and make improvements on the internal components for the Xbox 360 and costs come down, we pass those savings on to our customers in the form of price drops,” he explained. The price drop, he further said, “has been in the works for months and months.”

Xbox 360 Elite - Image 1The Xbox 360 Elite’s price drop was made possible because of the lowered production costs, and not necessarily because Sony slashed off the original PS3 price, on top of unveiling the new PS3 Slim. No, they’ve had this in their plans all along, and the timing, well, it’s just coincidence.

This is according to Aaron Greenberg, in a chat with Kotaku. “As we continue to refine and make improvements on the internal components for the Xbox 360 and costs come down, we pass those savings on to our customers in the form of price drops,” he explained. The price drop, he further said, “has been in the works for months and months.”

I think it’s a bit coincidental, but it’s also somewhat logical with both (Sony and Microsoft) making price adjustments at this time of the year because we are turning the corner of the holiday season.

But no, contrary to prodding rumors, they are not releasing an “Xbox 360 Slim”.

We feel great about our console. We have taken a different philosophy, adding more value to our existing console through updates and reinventing the system software. We feel like our system has done very well for us in the current form. We have no plans for a slim.

We feel that we’re not even at the halfway point (of the Xbox 360’s life cycle). That is something we believe in strongly. People have invested in these consoles, and we have massively connected communities and we have storage. I think what we did with the New Xbox Experience is a sign of what we want to do with the console.

He also expressed his belief in Natal, that it will add longevity to the Xbox 360. All in all, “the Xbox 360 has plenty of future, he says.


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Via Kotaku

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