Namco Bandai needs to sell 500,000 PS3 titles

Bandai NamcoThe PS3 was indeed a gamble, not just for Sony but for the developers as well. Whether you like the console or not, there is no denying that the PS3 is paving the way for the real next generation. However, some of its supporters are now at the edge of their seats, with fingers crossed, praying to their gods for profits.

One such example is Namco Bandai. Not to say that they are regretting the decision, can you blame the company if they desperately need to sell half a million copies for each game? “We have to sell at least 500,000 copies per title worldwide to make a profit on PlayStation 3 games,” revealed company president Takeo Takasu. Accordingly, the money they had spent for graphics alone totalled 1 billion Yen (US$ 8.6 million).

Also, Takasu expressed concerns whether Sony was able to deliver the promised 400,000 units or not. Analysts are saying that the company was only able to provide around 150,000 units last week. Rocket science is not a pre-requisite for anyone to conclude that console shortages mean lower software sales.

Namco Bandai actually produced two titles for the PS3 namely Ridge Racer 7 and Mobile Suit Gundam.

Via Bloomberg

Bandai NamcoThe PS3 was indeed a gamble, not just for Sony but for the developers as well. Whether you like the console or not, there is no denying that the PS3 is paving the way for the real next generation. However, some of its supporters are now at the edge of their seats, with fingers crossed, praying to their gods for profits.

One such example is Namco Bandai. Not to say that they are regretting the decision, can you blame the company if they desperately need to sell half a million copies for each game? “We have to sell at least 500,000 copies per title worldwide to make a profit on PlayStation 3 games,” revealed company president Takeo Takasu. Accordingly, the money they had spent for graphics alone totalled 1 billion Yen (US$ 8.6 million).

Also, Takasu expressed concerns whether Sony was able to deliver the promised 400,000 units or not. Analysts are saying that the company was only able to provide around 150,000 units last week. Rocket science is not a pre-requisite for anyone to conclude that console shortages mean lower software sales.

Namco Bandai actually produced two titles for the PS3 namely Ridge Racer 7 and Mobile Suit Gundam.

Via Bloomberg

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