New Passport To… PSP commercial

When Passport To… was first featured around a month ago, people went like “Oh, this is cool!” Unfortunately for SCEE and Lonely Planet, the “oohs” and the “aahs” did not quite translate to huge revenues. As a result, the two are trying to improve sales by employing various marketing strategies.

One of which is a string of commercial advertisements for the struggling product. The first two versions, like Passport To…, wasn’t received well. Today, we came across a different ad. The effort is there, that much we can say. We were wondering though what you guys think about this.

Passport To… is an non-game interactive travel guide for PSP. It features immediate and reliable travel information on form of film, audio, photography and others.

When Passport To… was first featured around a month ago, people went like “Oh, this is cool!” Unfortunately for SCEE and Lonely Planet, the “oohs” and the “aahs” did not quite translate to huge revenues. As a result, the two are trying to improve sales by employing various marketing strategies.

One of which is a string of commercial advertisements for the struggling product. The first two versions, like Passport To…, wasn’t received well. Today, we came across a different ad. The effort is there, that much we can say. We were wondering though what you guys think about this.

Passport To… is an non-game interactive travel guide for PSP. It features immediate and reliable travel information on form of film, audio, photography and others.

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