Nielsen: Wii being used least of all 7th gen consoles
Nintendo‘s Wii console may be in more households than a PlayStation 3 or an Xbox 360, but Nielsen’s recently released State of the Video Gamer study shows that Sony and Microsoft consoles are actually being used more often. Numbers, numbers, and more numbers after the jump.
Nintendo‘s Wii console may be in more households than a PlayStation 3 or an Xbox 360, but Nielsen’s recently released State of the Video Gamer study shows that Sony and Microsoft consoles are actually being used more often.
According to the study, the Wii is the least-used of the seventh-gen consoles with an “Average User Percentage” of 6.8 percent. The Sony PlayStation 3 showed the highest Aver User Percentage at 10.6 percent, with Microsoft’s Xbox 360 console close behind at 10.2 percent.
This means that Wii owners used their consoles 6.8 percent of the total amount of time that they could have used the system during Nielsen’s measurement period during December 2008. The study was conducted using a sample of 17,000 US households.
The Wii also showed low numbers in terms of daily average number of sessions (1.78 sessions; 2.42 for PS3 and 2.15 for Xbox 360) and average usage days (5 days; Xbox 360 had 6.8 and PS3 had 7.1 days average).
Of course, the usage stats shown here don’t just cover actual game time. Nielsen also noted in their report that the additional multimedia features in the Xbox 360 and PS3 consoles could explain the increased usage.
Related articles:
- PS3 Japan sales outsold Wii for the month of March
- Reactions to NPD results: Sony, Ninty talk economics, MS says FF13 and RE5 will sell more on 360
- Nielsen 2008 report: PS2 still king of consoles, WoW still wowing gamers
Via Edge Online
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