Nintendo: no price drops so you won’t feel cheated

Interview - Satoru Iwata - price drops is a mistake - Image 1 Over their lifetimes, the PlayStation 3 and the Xbox 360 have both introduced price cuts to buoy sales. But the Wii? Naw, it doesn’t need a price cut to sell. It just needs to exist. But shouldn’t manufacturing costs have gone down by now? Why doesn’t Nintendo introduce a price cut? Because they don’t want you to feel cheated.

More after the link.

Interview - Satoru Iwata - price drops is a mistake - Image 1Over their lifetimes, the PlayStation 3 and the Xbox 360 have both introduced price cuts to buoy sales. But the Wii? Naw, it doesn’t need a price cut to sell. It just needs to exist.

But shouldn’t manufacturing costs have gone down by now? Why doesn’t Nintendo introduce a price cut? Because they don’t want you to feel cheated.

In an interview with Nintendo prez Satoru Iwata, he explains that people who first bought a product will feel like they bought it at a loss if a price cut is later introduced. Well I know some guys who felt that way when the Xbox 360 introduced its recent price cut. Iwata also explains that:

This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake.

So don’t wait, Nintendo wants to put a smile on your face now. Go out and give them more money.

Via Kotaku

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