NPD Group: Wii top seller, industry close to US$ 1 billion, more
Looks like July saw a lot of excitement for the video game industry. According to the latest reports from the NPD Group, not only did the Wii sell more than the Xbox 360 and the PlayStation 3 did combined, but total industry sales also shot up a whopping 37% to US$ 925.5 million.
Nintendo is far ahead of the group with the Wii and the DS for July. The Wii sold 425,000 consoles for July. Sony‘s PlayStation 3 also did pretty well, selling 159,000 units, almost catching up to the Xbox 360 which sold 170,000 units. The PlayStation 2 is still going strong, selling 222,000 units. The Nintendo DS sold 405,000 units, twice as much as the PSP which sold 214,000 units. Console sales accounted for US$ 286 million for the video game industry’s revenues.
July also saw the rise of NCAA Football 08, the top selling game for that month totalling 789k units sold. The 360 version is the top selling game across all consoles, followed by Guitar Hero Encore Rocks the 80s. In third is Wii Play. All in all, game sales gave the industry US$ 313.2 million in revenues.
NPD analyst Anita Frazier has some interesting insights on the sales results for July. She explains that price cuts certainly played a major part, but it wasn’t the only factor. “By far the most significant purchase motivator is the availability of desired content and that will play into hardware sales more than anything else,” she said.
Going more into this, Frazier explains how Grand Theft Auto IV plays into sales. GTA IV remains to be one of the most highly anticipated games for the PS3 and 360 and whose release date was unfortunately delayed. Frazier explains:
GTA IV was certainly eagerly awaited by fans, but at the most macro-level for the industry, I don’t think its postponement will have that big an impact on total industry dollar sales once everything is tallied for the year. […] There are other very big games still to come that will really smooth over any hole left from GTA IV moving to 2008. What I really think is that 2008 will benefit from GTA IV because it will be no small task for the industry [in 2008] to measure up to this year’s sales.
Via GameDaily.biz
Looks like July saw a lot of excitement for the video game industry. According to the latest reports from the NPD Group, not only did the Wii sell more than the Xbox 360 and the PlayStation 3 did combined, but total industry sales also shot up a whopping 37% to US$ 925.5 million.
Nintendo is far ahead of the group with the Wii and the DS for July. The Wii sold 425,000 consoles for July. Sony‘s PlayStation 3 also did pretty well, selling 159,000 units, almost catching up to the Xbox 360 which sold 170,000 units. The PlayStation 2 is still going strong, selling 222,000 units. The Nintendo DS sold 405,000 units, twice as much as the PSP which sold 214,000 units. Console sales accounted for US$ 286 million for the video game industry’s revenues.
July also saw the rise of NCAA Football 08, the top selling game for that month totalling 789k units sold. The 360 version is the top selling game across all consoles, followed by Guitar Hero Encore Rocks the 80s. In third is Wii Play. All in all, game sales gave the industry US$ 313.2 million in revenues.
NPD analyst Anita Frazier has some interesting insights on the sales results for July. She explains that price cuts certainly played a major part, but it wasn’t the only factor. “By far the most significant purchase motivator is the availability of desired content and that will play into hardware sales more than anything else,” she said.
Going more into this, Frazier explains how Grand Theft Auto IV plays into sales. GTA IV remains to be one of the most highly anticipated games for the PS3 and 360 and whose release date was unfortunately delayed. Frazier explains:
GTA IV was certainly eagerly awaited by fans, but at the most macro-level for the industry, I don’t think its postponement will have that big an impact on total industry dollar sales once everything is tallied for the year. […] There are other very big games still to come that will really smooth over any hole left from GTA IV moving to 2008. What I really think is that 2008 will benefit from GTA IV because it will be no small task for the industry [in 2008] to measure up to this year’s sales.
Via GameDaily.biz
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