NPD results out: Industry down by 29%; Wii Sports Resorts, DS reign
For the fifth consecutive month, the US gaming industry experiences a downward slip, this time with a 29% year-over-year decline to US$ 848.9 million. Details on July’s NPD results are at the full article.
For the fifth consecutive month, the US gaming industry experiences a downward slip, this time with a 29% year-over-year decline to US$ 848.9 million.
According to the released stats, hardware sales dropped by 37% to US$ 280.94 million. Pachter almost had it spot on, with a prediction of 36% year-on-year unit decline for the consoles. Meanwhile, software fell 26% to US$ 436.99 million and even accessories dropped 12% to US$ 130.97 million.
NPD analyst Anita Frazier weighed in on this data gathered:
In order for the industry to come in flat or slightly up for the total year, the back five months of the year have to come in 11 per cent (or more) higher than the last five months of last year.
While year-to-date results are weak, there are some big titles set to be released over the next several months, including Madden this month, which would help spur sales. The worst comps should be behind us, and looking beyond August we have The Beatles: Rock Band, Halo 3: ODST, and of course, Call of Duty: Modern warfare 2 to look forward to.
These games have a lot of pressure riding on their launches. Let’s hope they do get a good run.
In the meantime, here are the results for both the hardware and software sales for the month of July:
- Wii Sports Resort (Nintendo, Wii) – 508,200
- NCAA Football 10 (EA, Xbox 360) – 376,500
- NCAA Football 10 (EA, PS3) – 237,400
- Wii Fit (Nintendo, Wii) – 164,300
- Mario Kart Wii (Nintendo, Wii) – 156,600
- Mario Kart DS (Nintendo, DS) – 132,200
- Pokemon: Platinum Version (Nintendo, DS) – 116,400
- Fight Night Round 4 (EA, Xbox 360) – 116,400
- New Super Mario Bros. (Nintendo, DS) – 101,800
- EA Sports Active (EA, Wii) – 96,800
- DS Â– 538,900
- Wii Â– 252,500
- Xbox 360 Â– 202,900
- PSP Â– 122,800
- PS3 Â– 121,800
- PS2 Â– 108,000
- Price cuts might not be enough to help declining sales numbers, says analyst
- Media Create hardware sales (7/13 – 7/19)