Peter Moore Heads New Group That Wants to Empty Your Pockets

peter moorePeter Moore, vice president of a Microsoft interactive entertainment division, Xbox 360 pusher, and world-class workaholic, accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.

As chairman, Moore’s main goal would be finding the consumers the gaming industry wants to brainwash into buying their stuff. Since fewer consumers are watching television, the association is looking for new ways to reach them through “a tremendous amount of innovative marketing, as well as a lot of money.”

“My roots are deep in marketing, and it’s always been at the back of my mind that we need to organize ourselves better as a marketing group,” Moore said. “We’re a very powerful industry that’s driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars.”

Translation: We want your money and we’ll get it anyway we can.

Via Gamespot

peter moorePeter Moore, vice president of a Microsoft interactive entertainment division, Xbox 360 pusher, and world-class workaholic, accepted the position of chairman of the newly formed Association of Electronic Interactive Marketers.

As chairman, Moore’s main goal would be finding the consumers the gaming industry wants to brainwash into buying their stuff. Since fewer consumers are watching television, the association is looking for new ways to reach them through “a tremendous amount of innovative marketing, as well as a lot of money.”

“My roots are deep in marketing, and it’s always been at the back of my mind that we need to organize ourselves better as a marketing group,” Moore said. “We’re a very powerful industry that’s driving billions of dollars in sales. As a marketing group, when I think of all the media, we now spend as a collective industry in the hundreds of millions of dollars.”

Translation: We want your money and we’ll get it anyway we can.

Via Gamespot

Add a Comment

Your email address will not be published. Required fields are marked *