SCEE: New bundles, cinema ad campaigns to power Sony’s marketing strategy for Christmas

It's a Sony! - Image 1This Christmas, Sony is coming to a theater near you.

In the UK, at least. According to Sony Computer Entertainment Europe (SCEE) UK marketing manager Adam Boita, the main thrust of Sony’s ad campaign for both the PS3 and PSP this Christmas will be in cinemas.

Sony's PlayStation 3 and PlayStation Portable consoles - Image 1

This Christmas, Sony is coming to a theater near you.

In the UK, at least. According to Sony Computer Entertainment Europe (SCEE) UK marketing manager Adam Boita, the main thrust of Sony’s ad campaign for both the PS3 and PSP this Christmas will be in cinemas.

Bundles will also be rolled out during the holidays to further ensure that Sony is “competitive in terms of share of voice.” Boita also hinted that a few new third-party bundles will also be announced in the days leading up to Christmas.

Well, if Sony won’t give consumers a price cut, I guess a good bundle would be the next best thing. We’ll see if Sony’s campaign pays off. Keep checking back here for more news.


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Via MCV

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