SCEE VP speaks of hot markets for 2007

The games industry continues to concentrate on dominating the European, North American, and Japanese market, but Chris Stanton-Jones, VP of distributor markets at SCEE is indeed thinking out of the box. Why is that? Recently, the SCEE honcho told publishers that if they do not take advantage of territories like Russia, India, the Middle East and South Africa, then they would miss out on a potential fortune.

He mentions that these territories could represent a market far bigger than expected. He continued by saying:

Think emerging markets, think big numbers. With the right channelled effort you can literally double your business in a year, something that you could only dream of in the more mature Western European markets.

Well, he has a point there. But he is also aware that some of these “emerging” markets that he is talking about has also became a hotbed of piracy. In spite of that, he remains optimistic in his statements:

The first wrong perception is that piracy means it is impossible to have a legitimate software business in these markets. Take Dubai for example – rife with piracy ten years ago and now completely clean…Where there is money, nice air-conditioned shops, anti-piracy support and some reasonably priced software, you will have a good software market. In most markets, however, piracy directly affects software business, which we have to respond to.

Via MCV

The games industry continues to concentrate on dominating the European, North American, and Japanese market, but Chris Stanton-Jones, VP of distributor markets at SCEE is indeed thinking out of the box. Why is that? Recently, the SCEE honcho told publishers that if they do not take advantage of territories like Russia, India, the Middle East and South Africa, then they would miss out on a potential fortune.

He mentions that these territories could represent a market far bigger than expected. He continued by saying:

Think emerging markets, think big numbers. With the right channelled effort you can literally double your business in a year, something that you could only dream of in the more mature Western European markets.

Well, he has a point there. But he is also aware that some of these “emerging” markets that he is talking about has also became a hotbed of piracy. In spite of that, he remains optimistic in his statements:

The first wrong perception is that piracy means it is impossible to have a legitimate software business in these markets. Take Dubai for example – rife with piracy ten years ago and now completely clean…Where there is money, nice air-conditioned shops, anti-piracy support and some reasonably priced software, you will have a good software market. In most markets, however, piracy directly affects software business, which we have to respond to.

Via MCV