Sony Italy PSP ad: The Divine Comedy fake book

Is your class so boring that your hands are itching to hold your PlayStation Portable instead of your book? Sony Italy thought up of a simple – but ingenious – solution to the problem on how to hide PSP activity while class is in session.

As part of its marketing campaign, Sony Italy handed out printed cardboard that are mock-ups of hands holding an open volume of Dante Alighieri’s “The Divine Comedy”. Students can hide their real hands and PSPs behind the cardboard cut-out which make them look as if they’re really reading.

Quite an ingenious marketing move by Sony, yet some view the marketing strategy as “terrible”, stating that it gives the wrong impression to young students thinking that it’s good to play hooky during class hours.

However, teachers may get suspicious upon seeing their usually reading-phobic students suddenly getting engrossed in their “book”, especially when said students tend to shake their book a lot and have angry looks plastered on their faces.

Is your class so boring that your hands are itching to hold your PlayStation Portable instead of your book? Sony Italy thought up of a simple – but ingenious – solution to the problem on how to hide PSP activity while class is in session.

As part of its marketing campaign, Sony Italy handed out printed cardboard that are mock-ups of hands holding an open volume of Dante Alighieri’s “The Divine Comedy”. Students can hide their real hands and PSPs behind the cardboard cut-out which make them look as if they’re really reading.

Quite an ingenious marketing move by Sony, yet some view the marketing strategy as “terrible”, stating that it gives the wrong impression to young students thinking that it’s good to play hooky during class hours.

However, teachers may get suspicious upon seeing their usually reading-phobic students suddenly getting engrossed in their “book”, especially when said students tend to shake their book a lot and have angry looks plastered on their faces.