Sony launches largest ever ad campaign for PlayStation 3
Sony Computer Entertainment America (SCEA) Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3’s features.
“We wanted to move beyond the ‘power’ message with a more high-energy, entertainment driven focus for the PS3,” said Dille. He continued, “the games are here, the price point is now $399 and we wanted to make the news loud and clear.” Of course, it’s not all about the games, because Dille promised a strong push behind the PS3’s Blu-ray movie capability and the PlayStation Network.
Speaking of games, the TV spots Dille posted are packed with the hottest high-profile titles for the PS3. While the spotlight is on first-party games, either those already in the market like Heavenly Sword and Ratchet & Clank Future: Tools of Destruction or upcoming ones such as Uncharted: DrakeÂ’s Fortune and Gran Turismo 5 Prologue, third-party titles are expected to join the mix. Dille went as far as saying Konami‘s Metal Gear Solid 4: Guns of the Patriots is the “mother of all exclusives.”
When all is said and done, probably just like you, we simply want to see Sony’s explosive offering for this holiday season. Without further ado, here’s the TV spot “Universe of Entertainment.”
Sony Computer Entertainment America (SCEA) Marketing Senior Vice President Peter Dille himself made a post on the PlayStation Blog to announce the largest ever advertising campaign for a hardware platform, all to support the Sony PlayStation 3 and the release of its US$ 399 40GB model. As a start, Sony is dishing out TV ads that showcase the PS3’s features.
“We wanted to move beyond the ‘power’ message with a more high-energy, entertainment driven focus for the PS3,” said Dille. He continued, “The games are here, the price point is now $399 and we wanted to make the news loud and clear.” Of course, it’s not all about the games, because Dille promised a strong push behind the PS3’s Blu-ray movie capability and the PlayStation Network.
Speaking of games, the TV spots Dille posted are packed with the hottest high-profile titles for the PS3. While the spotlight is on first-party games, either those already in the market like Heavenly Sword and Ratchet & Clank Future: Tools of Destruction or upcoming ones such as Uncharted: DrakeÂ’s Fortune and Gran Turismo 5 Prologue, third-party titles are expected to join the mix. Dille went as far as saying Konami‘s Metal Gear Solid 4: Guns of the Patriots is the “mother of all exclusives.”
When all is said and done, probably just like you, we simply want to see Sony’s explosive offering for this holiday season. Without further ado, here are the TV spots “Universe of Entertainment” and “Only On.”
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