Sony now past production problems, churning out more PS3s
Sony is now confident that it is past its blue laser production problems, and is now going full speed ahead into its plan of meeting PlayStation 3 sales targets. Sony will ship about 11 million consoles starting immediately, until April 2008.
A Sony Computer Entertainment spokesperson said:
Production problems have now ceased, we’re in full production as far as Playstation 3 is concerned and there’s a steady chain of supply in North America, Japan and Europe. We’re aiming towards a much broader lifestyle for home entertainment enthusiasts, that’s one of the reasons the Playstation 2 went on to sell over 115 million units worldwide.
Now producing about 1.7 million blue lasers per month, Sony has plenty to use on PlayStation 3 production, with some left over for Blu-ray players. Sony has stated in its annual report that it is expecting to replicate PlayStation 2’s successful business model, and is confident that it will reach that level of success.
“Ultimately it will come down to content,” said the spokesman. “What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”
Sony is now confident that it is past its blue laser production problems, and is now going full speed ahead into its plan of meeting PlayStation 3 sales targets. Sony will ship about 11 million consoles starting immediately, until April 2008.
A Sony Computer Entertainment spokesperson said:
Production problems have now ceased, we’re in full production as far as Playstation 3 is concerned and there’s a steady chain of supply in North America, Japan and Europe. We’re aiming towards a much broader lifestyle for home entertainment enthusiasts, that’s one of the reasons the Playstation 2 went on to sell over 115 million units worldwide.
Now producing about 1.7 million blue lasers per month, Sony has plenty to use on PlayStation 3 production, with some left over for Blu-ray players. Sony has stated in its annual report that it is expecting to replicate PlayStation 2’s successful business model, and is confident that it will reach that level of success.
“Ultimately it will come down to content,” said the spokesman. “What it offers for its price is exceptional value for money – a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”
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