*UPDATE* Warner Bros. NOT dipping into HD-DVD
For movie companies, profit is profit. And Warner Bros. Pictures is no exception to the rule. Be it HD-DVD or Blu-ray, movie firms distribute their movies both ways and have increased their overall sales per picture by doing so. But news from the Los Angeles Times reports that Warner might lean more heavily to HD-DVD – “might” being the operative term here.
Talks of a “lucrative offer” being considered by Warner Bros. have streamed off to several entertainment sites, and even while it may seem like speculation, the news story quotes from several “Hollywood insiders.” Paramount and Dreamworks were also approached with similarly interesting offers by the HD-DVD camp, which resulted in the two firms staying exclusive to HD-DVD.
It’s not to say that Warner will be hopping off the fence to HD-DVD just yet. Official word has yet to be given, and Warner might not want to leave the profit edge it has just gained by sitting neutral between Blu-ray and HD-DVD. More developments on this as they roll in.
*Article’s original title: Warner Bros. to dip into HD-DVD? originally posted on Sep 11, 2007 at 9 PM.
Update: True to our beliefs, Warner Bros. isn’t going to give up its unique position to distribute movies on both HD-DVD and Blu-ray. Perhaps in an effort to control rumor flames, the firm released a list of movies that were going to both formats.
Aside from the fact that Warner announced Blu-ray movie bundles (the same titles were claimed to also come out in HD-DVD), New Line Cinema (under Warner) would also an HD-DVD version of “Hairspray” right after the Blu-ray version is out. Matt Lasorsa, New Line EVP of marketing, told Home Media Magazine:
Clearly, there isn’t a format winner at this point, so weÂ’re going to adopt the strategy from Warner, our sister company, and mirror what they are doing. And by supporting both formats, we are giving consumers the ultimate choice.
Thanks to Quixand, DJ Natas, and bigshynepo for the additional information. Another load of credits goes to HighDefDigest for the facts.
For movie companies, profit is profit. And Warner Bros. Pictures is no exception to the rule. Be it HD-DVD or Blu-ray, movie firms distribute their movies both ways and have increased their overall sales per picture by doing so. But news from the Los Angeles Times reports that Warner might lean more heavily to HD-DVD – “might” being the operative term here.
Talks of a “lucrative offer” being considered by Warner Bros. have streamed off to several entertainment sites, and even while it may seem like speculation, the news story quotes from several “Hollywood insiders.” Paramount and Dreamworks were also approached with similarly interesting offers by the HD-DVD camp, which resulted in the two firms staying exclusive to HD-DVD.
It’s not to say that Warner will be hopping off the fence to HD-DVD just yet. Official word has yet to be given, and Warner might not want to leave the profit edge it has just gained by sitting neutral between Blu-ray and HD-DVD. More developments on this as they roll in.
*Article’s original title: Warner Bros. to dip into HD-DVD? originally posted on Sep 11, 2007 at 9 PM.
Update: True to our beliefs, Warner Bros. isn’t going to give up its unique position to distribute movies on both HD-DVD and Blu-ray. Perhaps in an effort to control rumor flames, the firm released a list of movies that were going to both formats.
Aside from the fact that Warner announced Blu-ray movie bundles (the same titles were claimed to also come out in HD-DVD), New Line Cinema (under Warner) would also an HD-DVD version of “Hairspray” right after the Blu-ray version is out. Matt Lasorsa, New Line EVP of marketing, told Home Media Magazine:
Clearly, there isn’t a format winner at this point, so weÂ’re going to adopt the strategy from Warner, our sister company, and mirror what they are doing. And by supporting both formats, we are giving consumers the ultimate choice.
Thanks to Quixand, DJ Natas, and bigshynepo for the additional information. Another load of credits goes to HighDefDigest for the facts.
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