WoW marketer appointed COO, President of Broadspire

BroadSpire Inc., integrated web services for Global 2000 clients - Image 1

On February 13, 2007, Broadspire, Inc. announced Steven Huot’s appointment to the position of Chief Operating Officer and President of the company. Broadspire is an award-winning provider of integrated web services. PingWorx is Broadspire’s Integrated Web Agency, whose expansion will be lead by digital media and marketing veteran Huot.

Broadspire CEO Suresh Srinivasan said that companies must be able to change their Web strategy according to the changing online market or else they risk losing their customers to the adapting competition. She also added:

If you want to engage your consumers online you cannot just rely on a static website and simple one-way messaging – it’s about community, building trusted relationships, and giving consumers what they want, when they want it. Over the past 17 years Steve has proven an innate ability to mold technology to satisfy mass market interests.

Huot worked at Vivendi Universal for seven years, where he was responsible for the marketing of Blizzard Entertainment. His help shot Blizzard to the top as the creators of World of Warcraft, a massively multi-player online game and a billion-dollar online phenomenon.

Suresh concluded that each agency has their own product or service that they render well. But she insists:

However, to create a truly compelling Web presence you have to understand consumer online behavior first, understand the possibilities and limitations of technology second, and then weave all of these elements together to create a one-on-one relationship with your customer. Not many people have this ability. Not many companies have the skills to pull it off. I am excited to see what magic will unfold when we arm Steve with all of our agencyÂ’s resources.

BroadSpire Inc., integrated web services for Global 2000 clients - Image 1

On February 13, 2007, Broadspire, Inc. announced Steven Huot’s appointment to the position of Chief Operating Officer and President of the company. Broadspire is an award-winning provider of integrated web services. PingWorx is Broadspire’s Integrated Web Agency, whose expansion will be lead by digital media and marketing veteran Huot.

Broadspire CEO Suresh Srinivasan said that companies must be able to change their Web strategy according to the changing online market or else they risk losing their customers to the adapting competition. She also added:

If you want to engage your consumers online you cannot just rely on a static website and simple one-way messaging – it’s about community, building trusted relationships, and giving consumers what they want, when they want it. Over the past 17 years Steve has proven an innate ability to mold technology to satisfy mass market interests.

Huot worked at Vivendi Universal for seven years, where he was responsible for the marketing of Blizzard Entertainment. His help shot Blizzard to the top as the creators of World of Warcraft, a massively multi-player online game and a billion-dollar online phenomenon.

Suresh concluded that each agency has their own product or service that they render well. But she insists:

However, to create a truly compelling Web presence you have to understand consumer online behavior first, understand the possibilities and limitations of technology second, and then weave all of these elements together to create a one-on-one relationship with your customer. Not many people have this ability. Not many companies have the skills to pull it off. I am excited to see what magic will unfold when we arm Steve with all of our agencyÂ’s resources.

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