Yahoo picks Wii, Halo, and The Sims

The Mercury News reports that Yahoo has picked Nintendo’s Wii console, The Sims, Halo, and several other brands to be included in their “Brand Universe” initiative. The Brand Universe initiative is a campaign wherein Yahoo will showcase several of the entertainment industry’s leading brands in hopes of bolstering their own.

Yahoo plans to create around a 100 different web site that should feature their chosen brands, and then launch the sites this year.

This initiative follows reports of Yahoo being overshadowed by several internet rivals last year. The continued fall of its earnings growth behind search leader Google, provoked a December “shake-up” that included the departure of executive Lloyd Braun — the person formerly in charge of the media group behind Brand Universe.

Current Brand Universe overseer Vince Broady claims that Yahoo opened the Wii site with little to no fanfare last November and it drew 1.2 million visitors.

Broady is mum on how Yahoo is picking which brands to feature. However, Broady does explain that despite the fact that you can’t buy your way into a spot in Brand Universe, Yahoo fully plans to share traffic, and behavioral data with featured companies/brands.

Via MercuryNews

The Mercury News reports that Yahoo has picked Nintendo’s Wii console, The Sims, Halo, and several other brands to be included in their “Brand Universe” initiative. The Brand Universe initiative is a campaign wherein Yahoo will showcase several of the entertainment industry’s leading brands in hopes of bolstering their own.

Yahoo plans to create around a 100 different web site that should feature their chosen brands, and then launch the sites this year.

This initiative follows reports of Yahoo being overshadowed by several internet rivals last year. The continued fall of its earnings growth behind search leader Google, provoked a December “shake-up” that included the departure of executive Lloyd Braun — the person formerly in charge of the media group behind Brand Universe.

Current Brand Universe overseer Vince Broady claims that Yahoo opened the Wii site with little to no fanfare last November and it drew 1.2 million visitors.

Broady is mum on how Yahoo is picking which brands to feature. However, Broady does explain that despite the fact that you can’t buy your way into a spot in Brand Universe, Yahoo fully plans to share traffic, and behavioral data with featured companies/brands.

Via MercuryNews