2010 will be a year of “taking root” for Square Enix

Taking root. That’s the goal that Square Enix president Yoichi Wada has in mind for 2010. As the big boss of one of the top publishers in the industry, we’d like to know what that means for the rest of us.

 

 

 

 

Taking root. That’s the goal that Square Enix president Yoichi Wada has in mind for 2010. As the big boss of one of the top publishers in the industry, we’d like to know what that means for the rest of us.

 

“In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate”, Wada said. “It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry”.

 

Well, if by “taking root” he means sticking to their tried-and-tested IP, uh, they’ve been doing that for a long time. But with the mention of “other digital content” alongside it, perhaps it’ll be a year for trying a bigger hand at movies and music? Lemme know what you think!