2K: games are cheap entertainment, will survive recession

Games are cheap. At least, compared to a weekend down at Ibiza. For your cash, games offer infinitely more hours of entertainment than a weekend getaway. So if people aren’t willing to cut a weekend getaway from their budgets, how much more when it comes to video games? At least, that’s the point that 2K global president Christoph Hartmann wants to make.

Games are cheap. Not as cheap as a Recession Special Hotdog maybe, but compared to a weekend down at Ibiza at least.

For your cash, games offer infinitely more hours of entertainment than a weekend getaway. So if people aren’t willing to cut a weekend getaway from their budgets, how much more when it comes to video games? At least, that’s the point that 2K global president Christoph Hartmann wants to make:

Traditionally, when the economy does badly, the entertainment market grows. I donÂ’t see why it should be any different this time.

The recession is coming, but it’s not only about the sad situation of people worrying if they can pay their mortgage – it’s people wondering if they can still afford to spend £500 to go crazy in Ibiza twice a year.

People spend less than a tenth of that on a video game that will last for hours in their own home. Cost-wise for a decent amount of hours of entertainment, itÂ’s cheap. Brutally cheap. The recession shouldnÂ’t have too much of an impact.

Positively upbeat, but really. The video game industry will survive, there’s no doubt about that. The concern is that there will be a lot of casualties of the recession by the time we’re out of the recession.

---

Recession blues:

• More casualties: EA layoffs hit Warhammer and Madden studios
• The axe will fall: Sony to lay off 16,000, PlayStation group under review
• Circuit City officially closing its doors

Via MCV UK