60% of PS3 owners ask: what’s Blu-ray?

If you were surprised to find out that almost half of DS owners and likely buyers have no idea that Nintendo’s handheld has dual-screens, get this: a good number of Xbox 360 owners don’t know their console is capable of HD graphics, while more than half of PS3 owners never knew that the machine could play Blu-ray.

More interesting numbers are coming up from NPD, as 1Up got a hold of the group’s “Next-Gen Functionality & Usage” report. Some 6,620 people were asked to answer NPD’s survey online. To be eligible, they had to be 6-44 years old and own a next-gen console.

Results have surfaced, listing 40% of PS3 owners that know of their console’s Blu-ray player. Half of those who were aware of the feature never watched Blu-ray movies on the machine. Some look down on anything not HD as a thing in the past, but 50% of PS3 owners don’t even know what high-def is all about.

It would be difficult to get a good sample size of Xbox 360 owners who availed of the HD-DVD player, so NPD skipped that part. Half of 360 owners, however, know they have access to a DVD player in the same gaming device. Only 30% know of the Xbox 360’s HD capabilities.

Via 1up

If you were surprised to find out that almost half of DS owners and likely buyers have no idea that Nintendo’s handheld has dual-screens, get this: a good number of Xbox 360 owners don’t know their console is capable of HD graphics, while more than half of PS3 owners never knew that the machine could play Blu-ray.

More interesting numbers are coming up from NPD, as 1Up got a hold of the group’s “Next-Gen Functionality & Usage” report. Some 6,620 people were asked to answer NPD’s survey online. To be eligible, they had to be 6-44 years old and own a next-gen console.

Results have surfaced, listing 40% of PS3 owners that know of their console’s Blu-ray player. Half of those who were aware of the feature never watched Blu-ray movies on the machine. Some look down on anything not HD as a thing in the past, but 50% of PS3 owners don’t even know what high-def is all about.

It would be difficult to get a good sample size of Xbox 360 owners who availed of the HD-DVD player, so NPD skipped that part. Half of 360 owners, however, know they have access to a DVD player in the same gaming device. Only 30% know of the Xbox 360’s HD capabilities.

Via 1up