Midway Big Wig Optimistic About PS3

David Zucker

Since Sony execs seem bizarrely incapable of doing so themselves, Midway President and CEO, David Zucker has stepped up to the plate in defense of Sony’s PS3. When asked how he felt about the high price of the PS3, he responded by pointing out that when you consider what you’re getting, a next generation Blu-Ray player in addition to a 20 or 60 gigabyte hard drive, it seems like a reasonable price (I tend to agree). He does however point out that he expects price cuts over the systems lifespan to make it that much more appealing. His exact words were:

There’s a lot in the PlayStation 3; think about the fact that you get Blu-ray, the next-generational leap in DVD – you get a Blu-ray player in the machine. When you think about that and some of the feature sets that come with it, including the hard drive, it seems like a reasonable price for the early launch. Presumably that price will come down over time as they move through the console cycle.

While many have their reservations about whether or not Blu-Ray technology is needed in the next generation, and whether it has a place, Zucker seems to have made up his mind on the format.

“I think it’s an important part of the puzzle. The other side is, if PlayStation 3 is huge, the gamers are helping to drive that, that’s going to have a big impact in helping Blu-ray DVD technology. It’s going to work both ways.”

Zucker also promises fewer, bigger, better titles, in line with Midways recent effort to rethink and retool the way it makes games, aiming for higher quality titles as opposed to quantity. It can’t be argued they’ve got the right idea. Midway is currently prepping John Woo’s Stranglehold for the PS3 launch.

Via Eurogamer TV

David Zucker

Since Sony execs seem bizarrely incapable of doing so themselves, Midway President and CEO, David Zucker has stepped up to the plate in defense of Sony’s PS3. When asked how he felt about the high price of the PS3, he responded by pointing out that when you consider what you’re getting, a next generation Blu-Ray player in addition to a 20 or 60 gigabyte hard drive, it seems like a reasonable price (I tend to agree). He does however point out that he expects price cuts over the systems lifespan to make it that much more appealing. His exact words were:

There’s a lot in the PlayStation 3; think about the fact that you get Blu-ray, the next-generational leap in DVD – you get a Blu-ray player in the machine. When you think about that and some of the feature sets that come with it, including the hard drive, it seems like a reasonable price for the early launch. Presumably that price will come down over time as they move through the console cycle.

While many have their reservations about whether or not Blu-Ray technology is needed in the next generation, and whether it has a place, Zucker seems to have made up his mind on the format.

“I think it’s an important part of the puzzle. The other side is, if PlayStation 3 is huge, the gamers are helping to drive that, that’s going to have a big impact in helping Blu-ray DVD technology. It’s going to work both ways.”

Zucker also promises fewer, bigger, better titles, in line with Midways recent effort to rethink and retool the way it makes games, aiming for higher quality titles as opposed to quantity. It can’t be argued they’ve got the right idea. Midway is currently prepping John Woo’s Stranglehold for the PS3 launch.

Via Eurogamer TV

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