Microsoft chooses ATI’s H.264 video decoder for 360 HD-DVD Player

Microsoft have chosen ATI‘s H.264 video decoder for the Xbox 360 HD-DVD Player. Microsoft believe that this video decoder is the best choice in order to bring users sharper, more true-to-life visuals and smooth playback of high-definition content. According to ATI, using it’s Avivo technology, HD DVDs encoded using this codec delivers up to six times the resolution of traditional DVDs all on a single disc.

“The Xbox 360 gives consumers access to a world of high-definition games and video content through Xbox Live Marketplace. With the new Xbox 360 HD DVD player using ATI’s decoder technology, we’re giving consumers the choice to playback the latest in high-definition movies,” said Todd Holmdahl, corporate vice president of Xbox 360 hardware development. “HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that Microsoft and ATI are delivering through the Xbox 360 this holiday, they will be blown away.”

Rick Bergman, senior vice president and general manager of the PC Business Unit of ATI said: “With the Xbox 360 HD DVD player, Microsoft and ATI are pushing the boundaries of high-definition multimedia content. The decoder technology used in the new drive provides high fidelity visuals unlike anything ever seen before. This is another example of the close cooperation between our two companies, and the commitment we both share to delivering the most immersive experience possible for audiences around the world.”

Microsoft have chosen ATI‘s H.264 video decoder for the Xbox 360 HD-DVD Player. Microsoft believe that this video decoder is the best choice in order to bring users sharper, more true-to-life visuals and smooth playback of high-definition content. According to ATI, using it’s Avivo technology, HD DVDs encoded using this codec delivers up to six times the resolution of traditional DVDs all on a single disc.

“The Xbox 360 gives consumers access to a world of high-definition games and video content through Xbox Live Marketplace. With the new Xbox 360 HD DVD player using ATI’s decoder technology, we’re giving consumers the choice to playback the latest in high-definition movies,” said Todd Holmdahl, corporate vice president of Xbox 360 hardware development. “HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that Microsoft and ATI are delivering through the Xbox 360 this holiday, they will be blown away.”

Rick Bergman, senior vice president and general manager of the PC Business Unit of ATI said: “With the Xbox 360 HD DVD player, Microsoft and ATI are pushing the boundaries of high-definition multimedia content. The decoder technology used in the new drive provides high fidelity visuals unlike anything ever seen before. This is another example of the close cooperation between our two companies, and the commitment we both share to delivering the most immersive experience possible for audiences around the world.”