Hardware Giants Comment on E3 Media Festival

This weekend’s biggest news story was that of the death of the Electronic Entertainment Expo; it’s replacement, the new “E3 Media Festival,” will be happening in July next year. Now, the best part of E3 for many is the face off between the three hardware giants – Nintendo, Sony, and Microsoft – in their annual Pre-E3 Press Conferences. We don’t know if that will still be happening, but what’s their stance on the E3 Media Festival?

Nintendo’s PR manager in the UK, Rob Saunders, said, “I can confirm that Nintendo will be involved in the E3 expo next year,” so at least expect to see them back. Not too surprising considering the success they had at E3 2006 with Wii.

Microsoft is riding the fence as the official word from the UK office was, “We’re supportive of the move ESA has taken. It’s still early days, and we’re not in a position to talk about what Microsoft will be doing in regards to next year’s E3, but we’ll be making an announcement nearer the time.” Take that as you will.

Sony’s UK office doesn’t seem to want to deal with it at all. David Wilson, the SCEE PR manager, says “we generally view E3 as a ‘US’ show. That isn’t to devalue or deny its significance to us, it’s just that because it’s based in the US: SCEA ‘own’ it.” Good mentality to take.

It’s not too doubtful that all these guys will be back for next year’s show. However, we’ll definitely miss the fun and excitement of their press conference wars if it doesn’t happen again. They’re one of our favourite parts of E3!

Via GamesIndustry

This weekend’s biggest news story was that of the death of the Electronic Entertainment Expo; it’s replacement, the new “E3 Media Festival,” will be happening in July next year. Now, the best part of E3 for many is the face off between the three hardware giants – Nintendo, Sony, and Microsoft – in their annual Pre-E3 Press Conferences. We don’t know if that will still be happening, but what’s their stance on the E3 Media Festival?

Nintendo’s PR manager in the UK, Rob Saunders, said, “I can confirm that Nintendo will be involved in the E3 expo next year,” so at least expect to see them back. Not too surprising considering the success they had at E3 2006 with Wii.

Microsoft is riding the fence as the official word from the UK office was, “We’re supportive of the move ESA has taken. It’s still early days, and we’re not in a position to talk about what Microsoft will be doing in regards to next year’s E3, but we’ll be making an announcement nearer the time.” Take that as you will.

Sony’s UK office doesn’t seem to want to deal with it at all. David Wilson, the SCEE PR manager, says “we generally view E3 as a ‘US’ show. That isn’t to devalue or deny its significance to us, it’s just that because it’s based in the US: SCEA ‘own’ it.” Good mentality to take.

It’s not too doubtful that all these guys will be back for next year’s show. However, we’ll definitely miss the fun and excitement of their press conference wars if it doesn’t happen again. They’re one of our favourite parts of E3!

Via GamesIndustry