Strategy Analytics: The PS3 pawnage by 2012

The Wii and the PS3 have already been launched in the US, and now that the next gen console triumvirate is completed, analysts are on a roll with their predictions on how Sony, Nintendo, and Microsoft will deliver in the coming weeks. Questions such as, “Who will win the next gen console war?” are buzzing in research firms and everyone seems to have their take on the matter.

One such research firm is Strategy Analytics, and they predict that Sony will still dominate the gaming realm, just as the PlayStation and PS2 dominated the market before.

They say that by 2012, Sony will sell 121.8 million units, Xbox 360 will “come in less than half that, with 59.7 million units sold,” while Nintendo will only sell 23.3 million units.

They also say that a lot of pressure’s on Microsoft right now, with the PS3 and Wii now out in the market (errr… as if we don’t know about that already). Anyway, although common sense tells me that Microsoft’s under pressure (just like Ninty and Sony, by the way) as of now, I’m quite interested as to how did this company come up with their figures. After all, you can’t get exact numbers just by consulting your little magic ball, don’t you?

The Wii and the PS3 have already been launched in the US, and now that the next gen console triumvirate is completed, analysts are on a roll with their predictions on how Sony, Nintendo, and Microsoft will deliver in the coming weeks. Questions such as, “Who will win the next gen console war?” are buzzing in research firms and everyone seems to have their take on the matter.

One such research firm is Strategy Analytics, and they predict that Sony will still dominate the gaming realm, just as the PlayStation and PS2 dominated the market before.

They say that by 2012, Sony will sell 121.8 million units, Xbox 360 will “come in less than half that, with 59.7 million units sold,” while Nintendo will only sell 23.3 million units.

They also say that a lot of pressure’s on Microsoft right now, with the PS3 and Wii now out in the market (errr… as if we don’t know about that already). Anyway, although common sense tells me that Microsoft’s under pressure (just like Ninty and Sony, by the way) as of now, I’m quite interested as to how did this company come up with their figures. After all, you can’t get exact numbers just by consulting your little magic ball, don’t you?