Ubisoft: Ads now targetting the web
Advertising: the art of making the consumer who you are, what you stand for, and making sure you’re where consumers are most likely to be at. And for studio Ubisoft, it means going the way of the net. In a recent podcast at Games Central, Ubisoft UK managing director Rob Cooper just announced that the company’s now making plans for more online-based marketing.
The announcement was made in light of the growing popularity of online gaming sites, and Cooper further explains the speed at which consumers could pick up info on a net-based advertisement, as compared to waiting for monthly issues of printed magazines.
“Gamers like to read it when they want to read it, rather than actually sit for a certain time or read when a magazine comes out,” Cooper said. “Certainly, if I’m looking on the Internet, I’ve tended to look at things because it’s instant. Rather than wait for something to read it, I can read it there and then, which to me is much more important.”
While we welcome the move of seeing more of this company in cyberspace, it does scare the begeezus of us to think that these are the same guys who’ve been blasting us with video trailers of these demented carrot-eating critters…does this mean they’ll be haunting us with their can’t-do-anything-right cuteness on the web as well? Hoo-boy….where’s my 12-gauge?
Via Games Industry
Advertising: the art of making the consumer who you are, what you stand for, and making sure you’re where consumers are most likely to be at. And for studio Ubisoft, it means going the way of the net. In a recent podcast at Games Central, Ubisoft UK managing director Rob Cooper just announced that the company’s now making plans for more online-based marketing.
The announcement was made in light of the growing popularity of online gaming sites, and Cooper further explains the speed at which consumers could pick up info on a net-based advertisement, as compared to waiting for monthly issues of printed magazines.
“Gamers like to read it when they want to read it, rather than actually sit for a certain time or read when a magazine comes out,” Cooper said. “Certainly, if I’m looking on the Internet, I’ve tended to look at things because it’s instant. Rather than wait for something to read it, I can read it there and then, which to me is much more important.”
While we welcome the move of seeing more of this company in cyberspace, it does scare the begeezus of us to think that these are the same guys who’ve been blasting us with video trailers of these demented carrot-eating critters…does this mean they’ll be haunting us with their can’t-do-anything-right cuteness on the web as well? Hoo-boy….where’s my 12-gauge?
Via Games Industry