Nintendo admits they’re struggling to cope with Wii demand
And so Nintendo comes to terms with the fact that they just aren’t shipping out enough Wiis to match the demands of the market. Laurent Fischer, Nintendo Europe‘s senior marketing director, talks to GamesIndustry.biz about their dilemma.
“We are struggling to deliver the right numbers of hardware to cope with demand. We are planning to increase the production capacity but it’s not something that can be done in a couple of days. We have to be patient,” explains Fischer.
He also says that Nintendo is actually delivering new units to the market every week. But despite of this little hurdle that the Wii creator is facing right now, it still is pretty safe to say that they ain’t doing so bad, especially that they are right on track to reach their target of six million sales by the end of this month.
And it is amazing enough to surprise even Nintendo’s own people. “It’s astonishing to think that with six million we’re not able to fulfill the initial demand.” We trust that the company is effectively using this as the primary motivation for them to keep at satisfying the customers.
And to further placate those frustrated for not being able to pick up a Wii from their local retail stores since December, Fischer explains that what’s making it difficult for them to produce sufficient quantities of the Wii to meet the demand is the recruiting power of the Wii. “It’s more powerful than anyone guessed.”
And so Nintendo comes to terms with the fact that they just aren’t shipping out enough Wiis to match the demands of the market. Laurent Fischer, Nintendo Europe‘s senior marketing director, talks to GamesIndustry.biz about their dilemma.
“We are struggling to deliver the right numbers of hardware to cope with demand. We are planning to increase the production capacity but it’s not something that can be done in a couple of days. We have to be patient,” explains Fischer.
He also says that Nintendo is actually delivering new units to the market every week. But despite of this little hurdle that the Wii creator is facing right now, it still is pretty safe to say that they ain’t doing so bad, especially that they are right on track to reach their target of six million sales by the end of this month.
And it is amazing enough to surprise even Nintendo’s own people. “It’s astonishing to think that with six million we’re not able to fulfill the initial demand.” We trust that the company is effectively using this as the primary motivation for them to keep at satisfying the customers.
And to further placate those frustrated for not being able to pick up a Wii from their local retail stores since December, Fischer explains that what’s making it difficult for them to produce sufficient quantities of the Wii to meet the demand is the recruiting power of the Wii. “It’s more powerful than anyone guessed.”