Stringer: close to 800,000 sell-through of PS3 in Europe

In a statement to journalists during the global premiere of “Spiderman 3” in Tokyo, Sony Corp. CEO Howard Stringer says that he thinks Sony Europe‘s “close to an 800,000 sell-though” of PS3 units, and rescued the console from the post-Japanese launch “perception wars”, the Financial Times reports.

“We came into the [European] market with more games and perhaps we lived up to the expectations in Europe in a way that perhaps we didn’t in Japan.”

Financial Times also cites Goldman Sachs analyst Yuji Fujimori, who believes that by the March quarter of 2008, Sony “will start making money” on the PS3 (perhaps he meant profit per unit sold, as opposed to loss?). He also believes that towards the long-term, the PS3 will capture 50% of the market within three years – 30% “in the short term.”

Thank you, Quixand, for the economic intelligence.

In a statement to journalists during the global premiere of “Spiderman 3” in Tokyo, Sony Corp. CEO Howard Stringer says that he thinks Sony Europe‘s “close to an 800,000 sell-though” of PS3 units, and rescued the console from the post-Japanese launch “perception wars”, the Financial Times reports.

“We came into the [European] market with more games and perhaps we lived up to the expectations in Europe in a way that perhaps we didn’t in Japan.”

Financial Times also cites Goldman Sachs analyst Yuji Fujimori, who believes that by the March quarter of 2008, Sony “will start making money” on the PS3 (perhaps he meant profit per unit sold, as opposed to loss?). He also believes that towards the long-term, the PS3 will capture 50% of the market within three years – 30% “in the short term.”

Thank you, Quixand, for the economic intelligence.