Sony assures 10-year commitment to PS3

Despite the fact that Sony‘s game unit lost some US$ 455 million during the last holidays on its PlayStation 3 game console, the Japanese firm remains undaunted, renewing vows that it’ll stick to its flagship product for the next decade or so.

Jack Tretton gave the company’s followers some assurance by saying “we didn’t get into PS3 for the first six months of 2007 — we’re into this for the next 10 years and beyond.” When asked what his take was on the lead taken by Microsoft with its Xbox 360 and Nintendo with its Wii, Tretton replied “a million units one way or another at this point isn’t going to worry us.”

Analyst Billy Pidgeon agrees. He believes that the advanced design of the PS3 will be a key market factor in the long run. He says that the reason the Xbox 360 and the Wii are ahead at this point is because the two consoles were designed for sudden impact, while the PS3 is a more long-term platform. He expects Sony’s console to really come on in 2008.

Sony executives say they’re not worried about the slow start that the high-end PS3 is experiencing. Even if they spent a billion dollars developing it and lost US$455 million in the last holidays alone with market activities, they say they’ve been through this with the PlayStation 2 and are confident that eventually, things will all fall into place.

Evidently, the stakes are much higher now with the company’s “Sony United” vision that seeks that the multimedia, internet and entertainment wings of the company all jell and interact. This means that the company’s Blu-ray technology must beat rival HD-DVD to concretize the vision. Positive signs are flashing for the Blu-ray with a 700 percent increase in disc sales thanks in large part to the PS3’s proliferation.

If Sony wants to start blooming late, convincing users to buy the machine is the first step. The company says that its target market are people who owned a PS2 and who can afford the steep cost of the PS3. So far, it hasn’t exactly gone great as the projected audience asks for more quality games that will compel them to jump in.

Via LA Times

Despite the fact that Sony‘s game unit lost some US$ 455 million during the last holidays on its PlayStation 3 game console, the Japanese firm remains undaunted, renewing vows that it’ll stick to its flagship product for the next decade or so.

Jack Tretton gave the company’s followers some assurance by saying “we didn’t get into PS3 for the first six months of 2007 — we’re into this for the next 10 years and beyond.” When asked what his take was on the lead taken by Microsoft with its Xbox 360 and Nintendo with its Wii, Tretton replied “a million units one way or another at this point isn’t going to worry us.”

Analyst Billy Pidgeon agrees. He believes that the advanced design of the PS3 will be a key market factor in the long run. He says that the reason the Xbox 360 and the Wii are ahead at this point is because the two consoles were designed for sudden impact, while the PS3 is a more long-term platform. He expects Sony’s console to really come on in 2008.

Sony executives say they’re not worried about the slow start that the high-end PS3 is experiencing. Even if they spent a billion dollars developing it and lost US$455 million in the last holidays alone with market activities, they say they’ve been through this with the PlayStation 2 and are confident that eventually, things will all fall into place.

Evidently, the stakes are much higher now with the company’s “Sony United” vision that seeks that the multimedia, internet and entertainment wings of the company all jell and interact. This means that the company’s Blu-ray technology must beat rival HD-DVD to concretize the vision. Positive signs are flashing for the Blu-ray with a 700 percent increase in disc sales thanks in large part to the PS3’s proliferation.

If Sony wants to start blooming late, convincing users to buy the machine is the first step. The company says that its target market are people who owned a PS2 and who can afford the steep cost of the PS3. So far, it hasn’t exactly gone great as the projected audience asks for more quality games that will compel them to jump in.

Via LA Times