Disney CEO “makes bed” with Blu-Ray

High-Def Digest recently disclosed the transcript of an investor call with Walt Disney Company CEO Robert Iger, wherein he made his, well, unequivocal support for Blu-ray: “We made our bed with Blu-ray because we believed in that format for a variety of reasons…” Iger lays it down: “the single greatest thing we can do now is not to waffle” in the middle of the (so-called) format wars.

Speaking about which, Iger believed that it was that format war, plus the high price point of the players, that was holding back Blu-ray’s market performance, but he’s willing to predict that those price points will come down by Christmas season. And the other thing he wants to note is that (as far as he can see) the format war really is confined to the US: “In other markets where next-gen DVD is starting to penetrate, Blu-ray is winning, and substantially; so much so there isnÂ’t even a perceived format war.”

One of the things High-Def noted of Iger was the guy’s “aggressiveness” in the digital media market – example, being the first studio head to embrace iTunes. And now Blu-ray. Wonder if the “Pirates of the Caribbean: At World’s End” home video will be out in time for Christmas?

High-Def Digest recently disclosed the transcript of an investor call with Walt Disney Company CEO Robert Iger, wherein he made his, well, unequivocal support for Blu-ray: “We made our bed with Blu-ray because we believed in that format for a variety of reasons…” Iger lays it down: “the single greatest thing we can do now is not to waffle” in the middle of the (so-called) format wars.

Speaking about which, Iger believed that it was that format war, plus the high price point of the players, that was holding back Blu-ray’s market performance, but he’s willing to predict that those price points will come down by Christmas season. And the other thing he wants to note is that (as far as he can see) the format war really is confined to the US: “In other markets where next-gen DVD is starting to penetrate, Blu-ray is winning, and substantially; so much so there isnÂ’t even a perceived format war.”

One of the things High-Def noted of Iger was the guy’s “aggressiveness” in the digital media market – example, being the first studio head to embrace iTunes. And now Blu-ray. Wonder if the “Pirates of the Caribbean: At World’s End” home video will be out in time for Christmas?