TellTale at Nordic Game Conference: “games are too big”

In league with Blast! Entertainment’s Sean Brennan’s views on steep development costs, even TellTale Games, makers of the hilarious Sam & Max episodes, agrees that game development just got too big for itself. Sean Brennan, CEO of Blast!, spoke at the Northern Exposure 07 conference and said the high costs were just due to “ego tripping and copycat mentality.”

Kevin Bruner, executive of TellTale Games, also shares this view with Brennan. “We believe that games are too expensive right now. A lot of not only episodic games but games in general are not priced appropriately. We also think that games are too big,” Bruner said.

In his speech entitled “Why Episodic Gaming is Good for Developers,” Bruner explained at the Nordic Game Conference the advantages of diving into the episodic business model, much like what Valve Software adapted for the Half-Life franchise. For developing a single title each month, TellTale requires a smaller budget, short term goals, smaller overhead, and gains the ability to interact with customers regularly.

“I think the industry is creating one type of content, which is the thousand-page novel. If you went into a bookstore and every book was a thousand-page novel – not everybody wants that,” he explained. He also added that if a game company takes two years to create a game and “screws up,” there’s no way to correct the mistakes – developers just move on.

To him, it is becoming apparent that the game industry is steering toward one type of game: “the 50-hour first person shooter type thing.” Games have become too restrictive and too costly, giving a narrow selection of games for customers to choose.

Bruner believes the Nintendo Wii and casual gaming is cluing the game industry that gamers are looking for something different. TellTale Games focuses on telling stories than marketing action, and he thinks if customers were offered games of similar caliber, they would respond more favorably to such games.

In league with Blast! Entertainment’s Sean Brennan’s views on steep development costs, even TellTale Games, makers of the hilarious Sam & Max episodes, agrees that game development just got too big for itself. Sean Brennan, CEO of Blast!, spoke at the Northern Exposure 07 conference and said the high costs were just due to “ego tripping and copycat mentality.”

Kevin Bruner, executive of TellTale Games, also shares this view with Brennan. “We believe that games are too expensive right now. A lot of not only episodic games but games in general are not priced appropriately. We also think that games are too big,” Bruner said.

In his speech entitled “Why Episodic Gaming is Good for Developers,” Bruner explained at the Nordic Game Conference the advantages of diving into the episodic business model, much like what Valve Software adapted for the Half-Life franchise. For developing a single title each month, TellTale requires a smaller budget, short term goals, smaller overhead, and gains the ability to interact with customers regularly.

“I think the industry is creating one type of content, which is the thousand-page novel. If you went into a bookstore and every book was a thousand-page novel – not everybody wants that,” he explained. He also added that if a game company takes two years to create a game and “screws up,” there’s no way to correct the mistakes – developers just move on.

To him, it is becoming apparent that the game industry is steering toward one type of game: “the 50-hour first person shooter type thing.” Games have become too restrictive and too costly, giving a narrow selection of games for customers to choose.

Bruner believes the Nintendo Wii and casual gaming is cluing the game industry that gamers are looking for something different. TellTale Games focuses on telling stories than marketing action, and he thinks if customers were offered games of similar caliber, they would respond more favorably to such games.