Sony knows what people want, considering price-cut, says Howard Stringer

We’re all hungry for a PS3 price-cut. No buts, no excuses. Fanboys and haters alike would rejoice when our wish finally comes true. Unfortunately, it’s not likely to happen anytime soon. The good thing: Sony CEO Howard Stringer recognizes our pleas.

Stringer told the Financial Times in an interview, “I think that the public would like the cost to be lower, there’s no question about that.” However, it doesn’t seem easy to cut prices when the company is already losing money for every console sold. Asked how much they could cut, he could only answer, “That’s what we’re studying at the moment; that’s what we’re trying to refine.”

“ItÂ’s a good story right now, ‘Will PlayStation 3 get to Christmas?’ And the answer is, of course it will get to Christmas,” he continued after stating we’ll hear something about the price drop by Christmas. What good story he’s talking about, we can only guess.

Stringer is pretty positive about the PS3’s future. Here’s his take:

It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3. ItÂ’s only using 20 percent of it right now. And producers will always wait to see how itÂ’s going, and once they use the full bandwidth the games experience is stunning. And their games will get better, so I don’t worry about that at all.

Even so, he still acknowledges Nintendo’s success with the Wii. “I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours… Because it’s cheaper,” he said.

Beyond that, he doesn’t believe the competition’s waving stick is more fun than their powerhouse. “Fun is in the eye of the experiencer… I think PlayStation 3 is following a particular trend of 1 and 2, and if you looked at the history of it, it’s a very similar history.”

We’re all hungry for a PS3 price-cut. No buts, no excuses. Fanboys and haters alike would rejoice when our wish finally comes true. Unfortunately, it’s not likely to happen anytime soon. The good thing: Sony CEO Howard Stringer recognizes our pleas.

Stringer told the Financial Times in an interview, “I think that the public would like the cost to be lower, there’s no question about that.” However, it doesn’t seem easy to cut prices when the company is already losing money for every console sold. Asked how much they could cut, he could only answer, “That’s what we’re studying at the moment; that’s what we’re trying to refine.”

“ItÂ’s a good story right now, ‘Will PlayStation 3 get to Christmas?’ And the answer is, of course it will get to Christmas,” he continued after stating we’ll hear something about the price drop by Christmas. What good story he’s talking about, we can only guess.

Stringer is pretty positive about the PS3’s future. Here’s his take:

It takes a long time for producers, and more time because of the cost factor, to embrace the full bandwidth of PlayStation 3. ItÂ’s only using 20 percent of it right now. And producers will always wait to see how itÂ’s going, and once they use the full bandwidth the games experience is stunning. And their games will get better, so I don’t worry about that at all.

Even so, he still acknowledges Nintendo’s success with the Wii. “I would be the first to say to you that Nintendo Wii has been a successful enterprise and a very good business model compared to ours… Because it’s cheaper,” he said.

Beyond that, he doesn’t believe the competition’s waving stick is more fun than their powerhouse. “Fun is in the eye of the experiencer… I think PlayStation 3 is following a particular trend of 1 and 2, and if you looked at the history of it, it’s a very similar history.”