Australia gets price cut: Xbox 360 Core now same price as Wii
Microsoft is going head-to-head with the Wii in Australia as it cuts down the price of the Core console down to AU$ 399.95 (US$ 325) – the same price as the Wii. The Xbox 360 Pro was also cut down from AU$ 649 (US$ 528) to AU$ 579.95 (US$ 472).
The price cut may be harmful to Sony, after the company announced that Australia’s PlayStation 3 starter packs will no longer be available once supplies run out. However, the slash is definitely a challenge targeted at the Nintendo Wii.
Australia’s Xbox director David Mclean says, “Since launch we’ve always had a fairly deliberate strategy to secure the hardcore gamers first … but now that we’ve done that job it’s time to expand the market.”
Daniel Morse, game analyst at GfK also said, “You get a true next-generation device for the same price as the Wii and on top of that you can play Halo.” The price cut may be considered as good timing for Microsoft, because a day before the event, Nintendo Australia announced that there was no plans for a price cut for the Wii.
Some casual games that the Xbox has lined up are Guitar Hero III: Rock Legends, Rock Band and Dance Dance Revolution Universe. Mclean furthers the challenge against the Wii and says, “We are starting to see some of those real social gaming experiences and with the console at the right price point it should enable us to be somewhat more competitive.”
Via The Age
Microsoft is going head-to-head with the Wii in Australia as it cuts down the price of the Core console down to AU$ 399.95 (US$ 325) – the same price as the Wii. The Xbox 360 Pro was also cut down from AU$ 649 (US$ 528) to AU$ 579.95 (US$ 472).
The price cut may be harmful to Sony, after the company announced that Australia’s PlayStation 3 starter packs will no longer be available once supplies run out. However, the slash is definitely a challenge targeted at the Nintendo Wii.
Australia’s Xbox director David Mclean says, “Since launch we’ve always had a fairly deliberate strategy to secure the hardcore gamers first … but now that we’ve done that job it’s time to expand the market.”
Daniel Morse, game analyst at GfK also said, “You get a true next-generation device for the same price as the Wii and on top of that you can play Halo.” The price cut may be considered as good timing for Microsoft, because a day before the event, Nintendo Australia announced that there was no plans for a price cut for the Wii.
Some casual games that the Xbox has lined up are Guitar Hero III: Rock Legends, Rock Band and Dance Dance Revolution Universe. Mclean furthers the challenge against the Wii and says, “We are starting to see some of those real social gaming experiences and with the console at the right price point it should enable us to be somewhat more competitive.”
Via The Age
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