Paradox Interactive: consoles cutting a niche for PC games

PC games have always taken the backseat when it comes to its share of the gamers’ market. However, in a recent interview conducted by Eurogamer with Johan Andersson, producer of Paradox Interactive, believes that consoles are actually helping niche PC titles prosper.

He explains that the reason behind this is the fact that more and more people are getting into gaming thanks to video game consoles. Because of this, the market for what kind of games people are looking for become more defined, making it easier for them to aim for a particular type of market to sell their games to. Andersson explains:

I don’t want to predict where PC gaming in general is going, but for us, the increase in consoles has made the market more segmented, and consequently made it easier for us to reach our target audience and vice versa.

This is most evident with the release of Paradox Interactive’s Europa Universalis III on the PC platform. The well-known strategy game already has a solid following created by its superior sales when it first came out. While the company’s flagship title takes it roots from the PC, Andersson recognizes the fact that there may be a possibility for expanding the market by introducing the game to the console or the hand-held platform like the Nintendo DS.

Europa Universalis isn’t the only game planning to make a move to the consoles. Other games like Sid Meier‘s Civilization Revolution is already confirmed to have found its way onto several consoles and hand-held platforms, ensuring the possibility that PC gaming isn’t quite dead yet.

PC games have always taken the backseat when it comes to its share of the gamers’ market. However, in a recent interview conducted by Eurogamer with Johan Andersson, producer of Paradox Interactive, believes that consoles are actually helping niche PC titles prosper.

He explains that the reason behind this is the fact that more and more people are getting into gaming thanks to video game consoles. Because of this, the market for what kind of games people are looking for become more defined, making it easier for them to aim for a particular type of market to sell their games to. Andersson explains:

I don’t want to predict where PC gaming in general is going, but for us, the increase in consoles has made the market more segmented, and consequently made it easier for us to reach our target audience and vice versa.

This is most evident with the release of Paradox Interactive’s Europa Universalis III on the PC platform. The well-known strategy game already has a solid following created by its superior sales when it first came out. While the company’s flagship title takes it roots from the PC, Andersson recognizes the fact that there may be a possibility for expanding the market by introducing the game to the console or the hand-held platform like the Nintendo DS.

Europa Universalis isn’t the only game planning to make a move to the consoles. Other games like Sid Meier‘s Civilization Revolution is already confirmed to have found its way onto several consoles and hand-held platforms, ensuring the possibility that PC gaming isn’t quite dead yet.