Flagship Studios addresses Hellgate: London EULA issues

Kaiser Hwang, Senior Community Manager for Flagship Studios, took the time to address the various issues that Hellgate: London players may have had with certain conditions in the end user license agreement (EULA) of the DX9 version of the game. Hellgate: London players were apparently concerned about the protection of their personal information, as well as about the various in-game advertisements strewn throughout Hellgate: London.

Hwang said that the EULA was written as such so that Flagship Studios would have the ability to determine if players were using hacks or mods to cheat, and not to scan players’ PCs for personal information. In fact, Hwang mentioned that Flagship Studios has spent the last six months becoming part of the ESRB Privacy Online certification program to insure that the company is meeting the rigorous industry standards for protecting player privacy.

Regarding the abundance of Hellgate: London‘s in-game advertising, Kaiser Hwang explained that the purpose of having ads was to simulate how the ads look in the real world, and not to make more money for Flagship Studios. If they really wanted to run ads just to make money, Hwang argued, then they would have to get the approval of every single company whose ads appear in the game – an utterly time consuming process that Flagship Studios doesn’t wish to do.

Hwang summed up his point in one gaming golden rule: since the Flagship Studios people are also players, they only treat other players the way they themselves would want to be treated. For the full explanation of the EULA issues, you can check the source link for more information.

Kaiser Hwang, Senior Community Manager for Flagship Studios, took the time to address the various issues that Hellgate: London players may have had with certain conditions in the end user license agreement (EULA) of the DX9 version of the game. Hellgate: London players were apparently concerned about the protection of their personal information, as well as about the various in-game advertisements strewn throughout Hellgate: London.

Hwang said that the EULA was written as such so that Flagship Studios would have the ability to determine if players were using hacks or mods to cheat, and not to scan players’ PCs for personal information. In fact, Hwang mentioned that Flagship Studios has spent the last six months becoming part of the ESRB Privacy Online certification program to insure that the company is meeting the rigorous industry standards for protecting player privacy.

Regarding the abundance of Hellgate: London‘s in-game advertising, Kaiser Hwang explained that the purpose of having ads was to simulate how the ads look in the real world, and not to make more money for Flagship Studios. If they really wanted to run ads just to make money, Hwang argued, then they would have to get the approval of every single company whose ads appear in the game – an utterly time consuming process that Flagship Studios doesn’t wish to do.

Hwang summed up his point in one gaming golden rule: since the Flagship Studios people are also players, they only treat other players the way they themselves would want to be treated. For the full explanation of the EULA issues, you can check the source link for more information.