Yahoo CMO enters Nintendo as new marketing and sales lead

Word finally got out that Cammie Dunaway, Yahoo’s chief marketing officer (CMO), will be joining the Nintendo camp as the new head for marketing and sales. Her family’s indulgence with Nintendo’s new generation consoles has propelled her decision to leave Yahoo on November 2 and start with Nintendo of America the following Monday.

Though the announcement was never made public, Cammie Dunaway had this shining chance to enter the video game industry with her profession close in tow. Her previous experience at Frito-Lay, Doritos and Lay’s, and Yahoo obviously reinforces her qualifications as a marketing manager, but how about as a gamer?

No problems there, either. A Nintendo DS user herself and an avid fan of Brain Age, Dunaway was pulled in by Nintendo’s continuing drive to market games to a broader audience. Her family’s indulgence in Nintendo’s new generation of consoles, the Nintendo DS and Wii, in her recent vacation in Hawaii encouraged her to jump at the chance to join the ranks of the game industry. She tells more:

I’ve seen the excitement on my nine-year-old son’s face when he’s playing a Pokemon game on his DS and spots someone else at the airport playing, too. They become instant friends. Then I see my mom, who’s in her 70s, having fun playing Wii bowling. Myself, I’ve started to play brain-training games.

Dunaway will manage marketing operations and strategies for Nintendo of America and continue to advocate Nintendo’s drive to bring all into the gaming fold.

Word finally got out that Cammie Dunaway, Yahoo’s chief marketing officer (CMO), will be joining the Nintendo camp as the new head for marketing and sales. Her family’s indulgence with Nintendo’s new generation consoles has propelled her decision to leave Yahoo on November 2 and start with Nintendo of America the following Monday.

Though the announcement was never made public, Cammie Dunaway had this shining chance to enter the video game industry with her profession close in tow. Her previous experience at Frito-Lay, Doritos and Lay’s, and Yahoo obviously reinforces her qualifications as a marketing manager, but how about as a gamer?

No problems there, either. A Nintendo DS user herself and an avid fan of Brain Age, Dunaway was pulled in by Nintendo’s continuing drive to market games to a broader audience. Her family’s indulgence in Nintendo’s new generation of consoles, the Nintendo DS and Wii, in her recent vacation in Hawaii encouraged her to jump at the chance to join the ranks of the game industry. She tells more:

I’ve seen the excitement on my nine-year-old son’s face when he’s playing a Pokemon game on his DS and spots someone else at the airport playing, too. They become instant friends. Then I see my mom, who’s in her 70s, having fun playing Wii bowling. Myself, I’ve started to play brain-training games.

Dunaway will manage marketing operations and strategies for Nintendo of America and continue to advocate Nintendo’s drive to bring all into the gaming fold.