Sony: The PS3 is worth every penny

Sony PlayStation 3 - Image 1A lot of people have questioned the PS3’s pricing. Despite the Blu-ray drive, entertainment versatility, and powerful video game support, many still argue that US$ 400 for the 80GB is just too steep. SCEA VP for sales Ian Jackson says it’s the value that counts. The PS3 is more than just a gaming console.

PS3 - Image 1The PS3 is pricey, no doubt about that. The US$ 399 for the 80GB PS3 is quite a blow to the wallet. “Now I’ve heard it said a number of times before from a lot of different folks: Well, you know, it’s all about price and it’s all about what you can provide, and everybody’s price conscious,” said Ian Jackson, SCEA VP for sales.

But the reason that the PS3 is priced the way it is is because of its entertainment versatility, and expensive, but powerful Blu-ray drive. “There is no product in the industry today on the videogame console market that delivers what a PlayStation 3 delivers for under US$ 400, in the case of the 80GB,” Jackson said.

Jackson mentions that the sales target for PS3 units for fiscal year 2009 is 10 million, and he is confident that they can hit the mark. “We’re on track to hit those numbers, and we will hit those numbers,” he said.


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Via Edge Online

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