Sony posts financial report: PlayStation hardware sales down
Despite the PlayStation Group’s confidence that they are the least likely to be affected by Sony‘s cost-cutting measures, the numbers they posted in their latest financial report are worrying. Sales numbers have dropped for all three of their platforms, and revenue from the games division is down 32% from last year.
Despite the PlayStation Group’s confidence that they are the least likely to be affected by Sony‘s cost-cutting measures, the numbers they posted in their latest financial report are worrying.
According to their quarterly report, the games division is down 32% in revenue, compared to last year. Which is not to say they didn’t rake in a huge amount. They took in US$ 393 billion in revenues.
Sales of their hardware are also down on all three platforms. The PlayStation 3 dropped 440,000 units to 4.46 million sold. The PSP suffered worse, losing 680,000 units, selling only 5.08 million. The PS2 is the worst off – understandably so though – down 2.88 million, selling only 2.52 million.
But numbers aside, sales performance is only as good as how much effort Sony is willing to put into making their hardware a more appealing buy. A price cut would do that very effectively.
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Via CVG