Analysts predict Wii price cut before holidays
Nintendo president Satoru Iwata may not like hardware price cuts, but analysts are expecting Nintendo to drop the Wii’s price even lower before the holiday season. More after the jump.
Nintendo president Satoru Iwata may not like hardware price cuts, but analysts are expecting Nintendo to drop the Wii’s price even lower before the holiday season.
According to Wedbush Morgan analyst Michael Pachter, now that Wii supply has finally exceeded demand, cutting the Wii’s price to US$ 199.99 would help the company meet its full-year Wii shipment forecast.
EEDAR analyst Jesse Divnich, on the other hand, thinks that even if Nintendo doesn’t go with a price drop a bundle that includes a AAA title is still likely.
“For the Wii to hit Nintendo’s fiscal year estimates, they must either cut the price, introduce a new hardware SKU, or lower fiscal year forecasts,” Divnich told IndustryGamers. “The price cut or a new hardware SKU, which will likely include additional game bundling, are the most likely.”
Iwata, who has in the past expressed a dislike for hardware price drops as he thinks it tells consumers that “it’s better to wait”, has said that they plan to invigorate Wii sales with strong software rather than a price cut.
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Via IndustryGamers
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