Koei Tecmo CEO: Xbox 360 is doing well in Japan
After his polite plea for Sony to reduce the price of the PS3, Koei Tecmo CEO Kenji Matsubara makes another comment, which indirectly points out that that price cut should come and fast. If you think that Japan is a strictly Sony and Nintendo territory, think again. In fact, according Matsubara, the western Xbox 360 is actually doing well in Sony’s and Nintendo’s home base.
After his polite plea for Sony to reduce the price of the PS3, Koei Tecmo CEO Kenji Matsubara makes another comment, which indirectly points out that that price cut should come and fast. If you think that Japan is a strictly Sony and Nintendo territory, think again. In fact, according Matsubara, the western Xbox 360 is actually doing well in Sony’s and Nintendo’s home base.
When asked about how the Xbox 360 is doing in Japan, Matsubara has good words to say about the Western publisher:
Xbox 360 as a business is doing better than the old Xbox. They have a good opportunity for growth, but of course Sony is a Japanese company and Microsoft is known as a business software company, so brand image is one point. But Microsoft is doing well, especially considering how difficult it is these days. I think they have good growth potential for the future depending on the titles. We have a close relationship with Microsoft so I hope we can be a part of that.
Matsubara also noted that the Japanese gaming market has seen significant change in the last ten years, which may spell trouble for the greater Asian fanbase of Koei. “The problem is that the tastes of Japanese gamers have changed so much compared to ten years ago,” he said. “Ten years ago, Japanese RPGs were dominant, but the platform for this has changed in terms of online oriented services and performance.”
For the rest of the interview, hit the source link below.
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Via Kikizo