Alan Wake ads prey on fear of the dark

This might not be new to the guys from the north, but for the rest of us, there’s a promotional push from Alan Wake up in Canada that you guys might find fascinating.

This might not be new to the guys from the north, but for the rest of us, there’s a promotional push from Alan Wake up in Canada that you guys might find fascinating.

The fear of the dark is a bit of a running pop culture gag on Canadians, but that’s what these ads seems to point out. “Dark is deadly in 2010” during the day, but is lit by a coffin-shaped light during the night. There’s also this quick one-liner that reads, “In case of psychotic lumberjack, break glass” where a flashlight is convenienly pictured.

These ads are from ad agency MacLaren McCann, who launched the campaign back in May 17th and will continue through June.

[via Kotaku]