Sony: Were not losing money with PS Move

Sony Computer Entertainment Worldwide Studios boss Shuhei Yoshida says they are treating the launch of PlayStation Move as a new platform and they are pricing the new hardware competitively without losing money. More after the jump!

Sony Computer Entertainment Worldwide Studios boss Shuhei Yoshida says they are treating the launch of PlayStation Move as a new platform and they are pricing the new hardware competitively without losing money. In an interview with Develop, Yoshida said:

“We are pricing Move as if we are launching a new platform. So because the install base of Move will help third party studios create games for it, we benefit by helping those third parties. But we are not losing money with each one we sell.”

“The technology we chose was the PlayStation Eye, and the technology sensors in Move — that’s not just hardware, that’s the software as well. The system uses a fraction of an SPU, and that really is the key.”

“So we are able to use sophisticated technology on the cameras and the sensors, but that with the combination of the computing power of the PS3, we can make the system really, really accurate and precise.”

The Move controller will cost US$ 49.99 when it comes out this September, while the navigation controller will cost US$ 29.99, and US$ 39.99 for the PlayStation Eye. A bundle that contains all three components and a copy of Sports Champions will sell for a discounted price of US$ 99.99.

Via [Develop]