THQ: UFC 2011 will be a great leap forward

If you didn’t find UFC 2010 to be a giant step forward from UFC 2009, THQ understands. According to the publisher, those really looking forward to a truly explosive iteration will have to look forward to UFC 2011.

If you didn’t find UFC 2010 to be a giant step forward from UFC 2009, THQ understands. According to the publisher, those really looking forward to a truly explosive iteration will have to look forward to UFC 2011.

“We put another 20-30 new fighters into the product this year, which brought the roster up. But you know, if you wanted to play as the top fighters, they were all in the 2009 product too,” said Jon Rooke, who heads THQs marketing department.

“So it’s a little bit more difficult to give that clear reason to buy the 2010 edition. It might just be, for that less engaged consumer – the hit buyer – they’re just happy with 2009.”

UFC 2011, though, will be the bomb, or so says Rooke. “Now, when we get to 2011 – and I know what’s in that – it’s going to be fantastic. People are going to want to buy it, and that’s the step forward. But annualisation is tough.”

Via [CVG]