Apple Vision Pro wo n’t break 500k sales in 2024, even with international expansion

Apple Vision Pro
Analysts predict that the Apple Vision Pro will not reach half a million in sales before the year’s end. They also predict a massive drop of sales in the U.S. as we move into the fall. Apple has released the Apple Vision Pro in a very gradual manner and at a relatively low rate compared to other hardware. Sales of the headset are not expected to reach half a million in 2024 due to the way it has been handled. According to IDC analysts speaking to Bloomberg the slow sales of the Apple Vision Pro have not yet exceeded 100,000 units per quarter. This could be due to Apple’s slow rollout after the headset was launched. Apple has taken great care to ensure that the headset is available to consumers. It’s a first-generation expensive piece of hardware, sold in U.S. retail stores. Apple expanded the availability of the Apple Vision Pro outside the United States, including sales and preorders to nine new territories around world on June 28. This may not increase sales by much. IDC predicts that U.S. sales will drop by 75% in the current quarter. This means international sales are likely to just offset this decline. This view seems to echo similar sentiments about U.S. Sales from earlier in 2024. Ming-Chi Kuo stated in April that shipment estimates had been reduced from an earlier expectation of 700,000 to 800,000 to between 400,000 to 450,000 units. IDC predicts that if Apple releases a model that costs half as much as Apple Vision Pro in 2025, sales could improve. It will not necessarily improve sales in 2024. It is expected that the rumored headset will be a consumer-grade product, and therefore, specifications will be reduced to reduce costs. It could even be tethered instead of being a standalone device to a Mac, iPhone or iPad to save weight. IDC says that sales will be affected by the Apple Vision Pro’s content, not just its existence in other countries. IDC Vice President Francisco Jeronimo says that the content available on the Vision Pro will determine its success, regardless of price. Jeronimo says that as Apple’s headset expands into new markets, it is important to produce and make available local content for the device. Blackmagic Design has also entered the immersive arena, introducing an end-toend system for shooting Apple Vision Pro 3D. DaVinci Resolve, the video editing tool, also included a dual lens camera and file management initiatives. Apple’s native visionOS app selection is still quite small, but users can use many iPadOS applications without much hassle. A visionOS hackathon was even organized to help increase the number of apps.