The phone 15 challenges in sales, but older versions can make up the difference.

iPhone 15 sales are struggling, but older models take up the slack
According to research, the latest iPhone models have fallen short of expectations. Sales of the iPhone 15 line are significantly behind previous releases. Consumer Intelligence Research Partners has released their latest results for iPhone sales during the most recent quarter. This sheds light on the disappointing performance of the new iPhone 15 model. The report marks the third quarter of sales for all iPhone 15 models, including the base 15, advanced Pro and Pro Max and the iPhone 15 Plus. These models have not achieved the expected sales figures when compared to previous launches. In the last quarter, the four iPhone 15 model accounted for 67% share of total iPhone sales. This is a significant drop from the 79% that the iPhone 14 models held during the same time period last year. The decline is apparent across the board. The basic iPhone 15 only captured 19% of sales, compared to 24% of its predecessor, iPhone 14. iPhone model mixture (June 2024 quarter)The high-end iPhone Pro Max was the only exception. It maintained a constant 22% share of the sales in both periods. It’s interesting to note that legacy models have taken up the slack. In the quarter ending June 2024, the iPhone 14 Plus and 14 models, which are now a year-old, accounted 17% of all sales. These sales were up significantly from the previous year, when the iPhone 13 and mini models contributed only 11% to sales. In 2024, the iPhone 13 was also better than the iPhone 12 of two years ago. It captured a 10% market share compared to 4% for the iPhone 12 of two years ago. The poor performance of the iPhone 15 models is also indicative of broader market dynamics. As the smartphone market matures and becomes more mature, consumers may be less inclined than before to upgrade their devices annually. This could lead to longer device lifespans. These trends indicate a change in consumer behavior. One possibility is that incremental upgrades in newer models need to be more compelling for the higher prices. Another factor might be the economic climate, which could lead consumers to look for value in older models that are discounted. Budgets were likely affected by the recent COVID-19 epidemic. Apple’s strategy to maintain and promote older models is working, but not in the way that it intended. Apple’s product line now serves different market segments – from those who want the latest technology to those who are looking for more affordable alternatives without significant compromises. Analysts predict that the iPhone 16 will be a disruptive release, if it follows a supercycle. Apple Intelligence may drive sales in the next year, causing users to upgrade to more expensive and newer models.